NEW YORK—Grayling International, owned by Lord Peter Chadlington, has arranged for professionals and clients of its Grayling USA subsidiary to join Euro RSCG Magnet, the lead U.S. public relations unit of Euro RSCG Worldwide. Huntsworth acquired Grayling—which is headquartered in London—from Magnet parent Havas two years ago.
Clients transferring to Euro RSCG Magnet include Heineken USA and Baron Philippe de Rothschild wines. Total fees are in excess of $1 million.
Also moving to Magnet is long-time Grayling USA CEO, Roy Bumsted, who becomes an executive vice president at the firm. Bumsted had been CEO of Grayling USA and its predecessor company, Dunwoodie Communications, for 25 years. Heineken account director Marvin Mack becomes an senior VP with Magnet, and several other account staff also have transitioned to Euro RSCG Magnet.
Says London-based Graying International chief executive Nigel Kennedy, “Grayling’s core strengths are in corporate, business-to-business, public affairs and event management. Although we carry out high quality consumer work in most of our offices, the specialized nature of the consumer communications activity of our New York office was strategically out of line with our group focus.”
Added Magnet CEO Aaron Kwittken. “Our consumer practice is really gaining traction, especially in New York, where we already service such iconic brands as Yahoo! HotJobs, Mercedes Benz, Absolut, Splenda, K-Y, and The Learning Channel’s Trading Spaces. The innovative, multi-cultural programming that the Grayling team does for Heineken and other clients will help us raise the bar creatively and offer an even broader range of services to current and future clients.”