NEW YORK—The Association for Corporate Growth, an association for professionals involved in corporate growth, corporate development, and mergers and acquisitions, has launched a new global brand, including a new brand positioning, identity and nomenclature system, created by Magnet Communications corporate identity subsidiary Magnet ID.
“In an effort to strengthen the ACG brand worldwide, over the last year, we marshaled many internal and external resources to conduct research, evaluate ACG, the issues it faces and value it provides, and craft a new brand strategy and identity,” said Charles Downer, ACG president. “I am pleased to say that this effort is now complete, and the results are strategically sound, visually stunning and extremely useful. I believe the ACG brand now holds its own against the best in the world. The brand now reflects who we are, where we have come from over the last 50 years, and, most importantly, where we are going.”
The overall goal of the branding initiative is to strengthen the brand in support of ACG’s 44 chapters. Specifically, the initiative aimed to: clearly identify and articulate the extraordinary benefits of ACG to existing and potential members; unite the organization around a common vision while providing flexibility at the chapter level; differentiate ACG from competitive organizations; increase membership; and expand the organization by developing new chapters.