NEW YORK—Magnet Communications has added approximately $2 million in annual billings to its national corporate practice as a result of a series of new business wins, including a major social marketing programs for the anti-tobacco American Legacy Foundation and the previously announced Nortel Networks win.
For the American Legacy Foundation, Magnet is handling a new campaign targeting women, and featuring a series of ads with real women who are battling tobacco-related diseases and talk about the impact on themselves and their families. ALF president Cheryl Heaton kicked off the campaign earlier this year in an interview with NBC’s Katie Couric.
Porter Novelli continues to serve as agency of record for ALF’s overall anti-smoking efforts.
Other new clients for the corporate practice are Ameritrade Holding Corporation, a 27-year-old brokerage; and Berlitz, a global leader in language instruction.
In mid-2002, Magnet made a significant commitment to develop its national corporate practice, hiring Dianne McCulloch, previously with Weber Shandwick Worldwide, to lead the practice out of New York and Robert Shapiro, formerly with Manning Selvage & Lee as senior vice president.