NEW YORK—Euro RSCG Magnet has been named as agency of record for the North American launch of Secrets of the Alchemist Dar, the sequel to A Treasure’s Trove, a book that launched a U.S. treasure hunt for over $1 million in jewels and evolved from a cult phenomenon to a national news story.
The new book will be released worldwide on September 26, 2006 and will launch an international treasure hunt for 100 diamond rings designed by jeweler Aaron Basha and valued at over $2 million.
“We have been very satisfied with the work of the prior Euro RSCG Magnet team, and believe that the firm’s new executives can raise the bar of our marketing efforts,” says Lisa Deutsch, marketing director for Treasure Trove. “Their expertise and creativity will be extremely important in positioning Secrets of the Alchemist Dar as 2006’s worldwide publishing phenomenon.”
The Magnet team, led by Laura Sturtz, chief creative officer, and Chaim Haas, associate vice president, beat out Ruder Finn, Kwittken & Company and Goodman Media for the North American assignment.