NEW YORK—Magnet Communications has taken over the Washington, D.C., public relations and public affairs operations of what was Earle Palmer Brown and is launching a Washington office, led by former EPB managing partner Phil Armstrong, and a public affairs practice. Armstrong will manage a staff of ten, including former colleagues, and will report to David Kratz, Magnet’s CEO.
The team will continue working for several former EPB clients including Northrop Grumman Information Technology, U.S. Figure Skating, UPS, Children’s National Medical Center, America’s Charities, and U.S. Treasury. They will join existing public affairs clients including Sprint PCS and the American Chemistry Council.
The move follows the acquisition of the Bethesda office of Earle Palmer Brown advertising by Magnet’s parent company, Arnold Worldwide, and is part of an aggressive expansion into the mid-Atlantic region. Last month Magnet announced an affiliation with Warschawski Public Relations, a leading boutique based in Baltimore.
Earlier in 2002, Magnet has established a presence in Boston, significantly strengthened its office in Chicago, and added new leaders to its corporate and consumer practices.
“This move allows Magnet to establish a national public affairs practice, provide full capabilities in the Washington, D.C. market, and strengthen our network presence in the region,” said David Kratz,. “Phil Armstrong believes in senior account leadership and knowledge-based strategic thinking—both cornerstones of Magnet’s philosophy.”
Says Armstrong, “Magnet has quickly established a national reputation through its fresh approach and creation of winning programs for clients. By combining our public affairs, marketing and corporate communications expertise with the firm’s national scope and established leadership in technology, consumer, B2B and professional services, I am confident Magnet can make an immediate impact in the Washington market.”