BRAMPTON, ONT—Nortel Networks has selected Magnet Communications to handle its corporate public relations account. Magnet beat out Manning Selvage & Lee for the corporate account after the Lois Paul & Partners subsidiary of Fleishman-Hillard picked up the product and technology PR account, which is larger in dollar terms.
Fleishman-Hillard had previously handled all Nortel’s external public relations business. John Strimas, vice president of corporate relations at Nortel, did not return a call seeking confirmation of the decision.
The win comes about a year and a half after Magnet picked up the IBM corporate business after a lengthy search process and underscores the firm’s strength in providing corporate communications counsel to technology companies. Paul Jensen, president of Magnet and longtime leader of its tech practice, has a broad corporate background.
Nortel, which is the second largest telecommunications provider in North America (to Lucent Technologies), has seen sales decline as a result of the economic downturn, and recently posted a third quarter loss of $1.8 billion, including around $600 million in restructuring charges. Magnet will reportedly be charged with explaining the company’s strategy for recovering from the recent recession.