Makovsky Adds $800k in New Biz
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Holmes Report

Makovsky Adds $800k in New Biz

Paul Holmes

NEW YORK—Makovsky & Co., one of the nation’s top 25 independent public and investor relations firms, has been awarded $800,000 in new business during May and June.

AFC Enterprises, a franchisor and operator of Popeyes Chicken & Biscuits, Church’s Chicken, Cinnabon, Seattle’s Best Coffee and Torrefazione Italia Coffee, has retained Makovsky & Co. for a strategic financial media relations campaign to raise its corporate visibility.

Touchstone, a financial services firm, selected Makovsky for the development of a national media branding campaign to generate investor interest in Touchstone’s family of mutual funds.

TradeWeb, the world’s leading online trading network for fixed-income securities that allows institutional fixed-income investors to simultaneously trade a broad spectrum of securities with multiple dealers, has retained the firm for a corporate awareness program.

The John James Benefits Group, a benefits consulting firm specializing in the design and administration of customized employee sponsored benefits plans, chose Makovsky to create its new corporate identity, corporate collateral and website.

For Market Semiotics, which offers independent market research based on the principles of behavioral finance, Makovsky will publicize Dorsey as a market expert and assist in the promotion of his forthcoming book, “Behavioral Trading.”

Finally, Plaza Jewish Community Chapel, the first community owned, not-for-profit, funeral chapel serving the New York City metropolitan area, has retained Makovsky to communicate its focus on “the compassion motive” rather than the profit motive in delivering improved quality of services at a lower cost than its for-profit competitors.

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