NEW YORK—Makovsky + Company has expanded its healthcare practice, adding digital and visual communications capabilities to health policy and product positioning. The digital offering will align the firm’s existing health sector knowledge, outcomes-based solutions and social media expertise.
“Direct-to-consumer promotion has given way to patients creating their own conversations around illness and solution,” says Gil Bashe, executive vice president, the firm’s health practice leader. “Expanding into the digital space is a natural extension of our intuitive ability to connect key audiences to the message.”
Timothy Kane, executive vice president, leads the health digital effort. Kane has developed online experiences for clients such as Quest Diagnostics, BioTrove and a number of other pharmaceutical and biotechnology companies. Joining Kane is Michael Meikson, vice president, interactive creative director, serving as the group’s digital strategist. He has developed online vehicles for numerous pharmaceutical products including Topamax, Toviaz, Androgel, Aciphex and Mylicon.