Makovsky Forms Partnership with Direct Marketing Specialist
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Makovsky Forms Partnership with Direct Marketing Specialist

Makovsky & Company has announced a strategic alliance with Direct Impact Marketing, which specializes in online and offline direct marketing, viral marketing, and customized e-mail marketing programs.

Paul Holmes

NEW YORK, July 12—Makovsky & Company has announced a strategic alliance with Direct Impact Marketing, which specializes in online and offline direct marketing, viral marketing, and customized e-mail marketing programs. The partnership is part of Makovsky’s increasingly integrated approach to communications, which spurred the formation late last year of an in-house interactive group and the opening of a London office that offers both PR and advertising capabilities.

 

“This alliance is a reinforcement of our dedication to integrated solutions for outstanding client service,” says agency president Ken Makovsky.

 

Adds Oliver Liebowitz, founder and managing partner at Direct Impact, “Our partnership will enable a more customized and quantifiable approach to targeting the audiences important to Makovsky clients.”

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