NEW YORK—Makovsky + Company has been retained by Itron, a leading provider of intelligent metering, data collection and utility software solutions, with nearly 8,000 utilities worldwide relying on its technology to optimize the delivery and use of energy and water.
Makovsky’s program will be focused on corporate communications counsel and for the development of an education program targeted at business, investor and consumer audiences around its advanced and expanding smart metering/smart grid products and solutions. It will also include thought leadership initiatives for senior management and monitoring the public dialogue on this fast-growing area.
The account, estimated in the mid six-figure range, was awarded after a competitive review involving four firms, including Ruder Finn, Abernathy MacGregor and Hill & Knowlton.
Makovsky joins its IPREX partner, Desautel Hege of Spokane, in serving Itron. Desautel has worked with Itron, also based in Spokane, for seven years, as its marketing communications partner.
“We selected Makovsky because its strategy and program were on the mark, and its team was sharp and asked the right questions. Not only was it the most strategic among the competitors, but its link with Desautel Hege was an advantage,” said Russ Vanos, Itron’s vice president of marketing.