LOS ANGELES, CA—Weber Shandwick has been named public relations agency of record for Manatt Phelps & Phillips, one of the nation’s premier law and consulting firms. MP&P focuses on providing strategic counsel and government advocacy to the energy and natural resources, entertainment, financial services, healthcare, real estate and technology industries.
The account will be managed by Weber Shandwick’s financial and professional services marketing group, drawing on the firm’s corporate, entertainment, technology, government affairs
and healthcare capabilities nationwide.
“Weber Shandwick has a reputation of excellence and innovation especially in the area of legal marketing,” said Paul Irving, chief executive and managing partner of Manatt. “The agency’s understanding of Manatt’s business and its proven success in this arena were important to us as we were choosing a public relations agency of record.”
Weber Shandwick will help to launch “an aggressive public relations program” to build firm awareness at the national, regional and practice group level. The program includes media relations, executive visibility and collateral development.
CAMBRIDGE, MA—Weber Shandwick has been designated public relations agency of record for WorldWinner, the leading provider of online competitive games for cash and prizes.
Weber Shandwick’s New England office will work to generate awareness of WorldWinner with an aggressive media and analyst relations program. The public relations campaign is designed to build momentum for the company by reaching consumers and driving traffic to its website.
According to Peter Blacklow, chief marketing officer of WorldWinner, “Weber Shandwick has a reputation of excellence in launching emerging companies and new categories into the mainstream. We look forward to leveraging their expertise and experience to solidify WorldWinner’s position as leading player in this rapidly expanding space.”