TOKYO—Manning Selvage & Lee is expanding its presence in Asia Pacific by establishing MS&L Japan, the agency’s fifth office in the region. MS&L also has offices in Shanghai, Beijing, Hong Kong and Singapore.
MS&L Japan is comprised of the current staff of Publicis Japan’s PR division, which has operated as Publicis Dialog, established in 2002 through the acquisition of the PR agency Gravitas. Today it boasts a team of experienced communications staff with over 11 years of history in Tokyo.
Glenn Osaki, senior vice president and senior director, Asia Pacific, will assume responsibility as managing director of the newly branded MS&L Japan. He will continue to be responsible for MS&L’s entire Asia Pacific region and will support several of the agency’s key clients in the region, including Philips, Sunkist, and The Home Depot. The office will work with clients including Visa International, Business Software Alliance, Emirates Airlines, Philips Oral Healthcare, Johnson & Johnson, Beam Global Spirits & Wine, and the Diamond Trading Company/DeBeers.
The office will function alongside sister advertising agency Publicis Japan, which is led by CEO Sam Cassels.
Separately, Manning Selvage & Lee has appointed John Hong as managing director of MS&L China. Hong replaces Fiona Cohen, who takes on the role of regional business development director for Asia Pacific, and will supervise the firm’s offices in Hong Kong and Singapore.
Hong was most recently a senior executive in Microsoft China’s law and corporate affairs department. He is an expert in key policy issues influencing business in China, including intellectual property rights and government procurement. He will support clients including Philips, The Home Depot, Atos Origin and Heller Ehrman.