NEW YORK—Manning Selvage & Lee has expanded its Latin American network to include 14 countries.
Joining the network are ESICOS of Perú; Ortega Landa & Asociados of Bolivia; Image & Value Management of Costa Rica; Comunicaciones Estratégicas of Colombia; Genera Communicación of Chile; IntelliGroup Consulting Bureau of Uruguay; ene/BTL of Paraguay; and De Maruri Publicidad of Ecuador.
The new affiliate agencies will work alongside MS&L’s existing affiliate firms in Mexico, Puerto Rico, Miami and Venezuela.
“Strengthening and expanding our Latin American network is an important part of our overall growth strategy,” says Mark Hass, MS&L’s chief executive officer. “The region is increasingly important to our clients and other high growth companies, and our commitment to building a strong presence there reflects that.”
The affiliates will be managed through two strategic hubs in the region: Muchnik Alurralde Jasper & Associates/MS&L in Buenos Aires and Andreoli/MS&L in Sao Paulo. Both hubs will work with affiliates to direct campaigns for global clients in the region including Intel, Microsoft Latin America, AC Nielsen Latin America, World Economic Forum, 3G Americas, Inmarsat and Philips, among others.
MS&L’s affiliate network now includes a total of 66 agencies in North America, Asia Pacific, Latin America and EMEA.