LOS ANGELES—Manning Selvage & Lee has launched a new global offering called ECO Network, designed to help clients compete successfully in the burgeoning green marketplace. Capabilities include corporate reputation communications and program development; eco-friendly technology and product introductions; community and public affairs; crisis communications; financial communications and investor relations; issues management and stakeholder relations; as well as corporate responsibility consulting and program development to support local, national and global initiatives.
The network “relies on research-based insights to develop environmental communications strategies and programs that help bring our clients’ values to life and build trust with critical audiences,” according to Mark Hass, global chief executive officer of MS&L. “It is no longer a matter of corporate citizenship or sustainability, but driving business value.”
The approach has been applied to environmental and energy programs for clients in the U.S., Europe and Asia including General Motors, the U.S. Department of Energy, Philips, Akeena Solar, Renewable Fuels Now coalition, SPX Corporation and Underwriter’s Laboratories.
The network’s approach draws on strong energy and environmental expertise and multiple disciplines across several offices globally, including corporate and public affairs in Washington, D.C.; consumer and social network campaigns in Los Angeles and San Francisco; B2B and corporate programs in Detroit, Atlanta, New York and London; and corporate branding and consumer programs in Asia.
The ECO Network will be co-led globally by Megan Jordan, senior vice president in MS&L’s Los Angeles office, and Sheila Gruber McLean, MS&L’s director of corporate affairs in Washington. The network will be led regionally in Europe by Richard Campbell, managing director of Capital MS&L, the firm’s financial communications practice, and in Asia by Shijun Ma, Shanghai director.
“The green category is evolving daily with the advent of new science and technology,” says Jordan. “As a result, we’re developing programs for clients along a full ECO continuum, from those first entering the green space with a single, new product or even just plans for future business models to major corporate branding campaigns for market leaders.”
MS&L says it will also continue to pursue new policies designed to make its business operations more sustainable, including local “Green Teams” focused on encouraging employees to implement changes in the way they conduct daily business. Capital MS&L was one of the first financial communications consultancies to achieve carbon neutral status.