SAN FRANCISCO—Manning Selvage & Lee has been named agency of record for Northern California’s historic San Francisco Zoo. Its San Francisco office will lead the account.
MS&L will handle brand strategy, special event coordination and media relations. MS&L will also help support the Zoo with various public relations initiatives, including special exhibits and events, and will help promote its wildlife education, research and conservation efforts.
The San Francisco Zoo is Northern California’s largest zoological park and an accredited member of the Association of Zoos and Aquariums. “MS&L’s energy, enthusiasm and true interest in the Zoo’s mission impressed us,” says Lora LaMarca, marketing and public relations director.