LONDON—Following a competitive pitch, Manning Selvage & Lee has been appointed by General Mills to handle consumer and influencer public relations programs for four of its brands: Green Giant, Häagen-Dazs, Betty Crocker and Old El Paso.
According to Linda Hipkiss, vice president of marketing for General Mills, “Although there were some terrific ideas from all the agencies involved in the pitch, MS&L stood out as being more strategic as well as creative and consumer focused. We look forward to seeing the positive impact it will undoubtedly have on our business.”
Bronwen Andrews, director and head of the global food, drink and nutrition group at MS&L London, will be leading a six-strong team on the account, and provide. strategic counsel team alongside MS&L planning director Natalie Godfrey.