Mapping PR agency conversations at Cannes
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Mapping PR agency conversations at Cannes

Arun Sudhaman

Commetric has sent me some interesting visuals below, which map PR agency visibility at Cannes based on their social media presence. Six PR agencies had prominent profiles – Ogilvy PR and Fleshman-Hillard achieved prominent positions in the social and traditional media discussion for three days. Hill & Knowlton was present for two days, while the remaining agencies – Ketchum, Porter Novelli and Allison & Partners, were mentioned in the Cannes Lions discussion across the media channels solely on one day. Notably, there were no PR agencies featured on the first day of the Cannes Lions festival. Here is data for 21 June: 23 June: 24 June: >Fleishman-Hillard received attention in the early days of the festival because its president and CEO Dave Senay chaired the PR Lions jury. Fleishman-Hillard was also mentioned together with Ketchum as part of the OneVoice consortium, which was awarded a Silver PR Lion. >Hill & Knowlton was mentioned solely by Twitter users and received comparatively less exposure in the blogosphere, online and print publications. H&K was featured in relation to a seminar hosted in partnership with the Angry Birds creators Rovio Mobile. >Porter Novelli had a relatively low profile as an agency per se, however, two Porter Novelli representatives were among the most influential voices in the conversation – the top Twitter users dannydevriendt (Danny Devriendt) and princess_misia (Marta Majewska) who dominated much of the Twittershpere.
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