ST. LOUIS—Fleishman-Hillard International Communications has appointed Stephanie Marchesi, a veteran of senior agency roles at Cohn & Wolfe and Ketchum, to the newly created role of managing director and senior partner, global integrated marketing communications.
Marchesi will be based in New York and will work across Fleishman-Hillard’s practice groups and major regions to lead the design and creation of integrated communications solutions, help articulate and package the agency’s unique point of view in this area, and build relationships among Omnicom companies in all forms of media, whether paid, earned, shared or owned.
“There is no question today that our clients need a more integrated and global approach to managing their brands,” says Dave Senay, Fleishman-Hillard president and chief executive officer, who says Marchesi will draw on her experience providing integrated solutions in the consumer and healthcare arenas and credentials in digital communications, issues and crisis management and corporate reputation, to create “high ROI integrated solutions for our clients.”
Marchesi formerly led Cohn & Wolfe’s headquarters office in New York, where she oversaw the corporate, consumer, healthcare and digital practices. Prior to that, she was president of GCI New York and helped lead that firm through its 2008 merger with Cohn & Wolfe.
Her 25 years of agency experience also has included leadership positions with Manning, Selvage and Lee, where she served as director of business and strategy development for North America, and at Ketchum, where she led the New York healthcare practice. Over the years, her clients have included companies such as Colgate, Darden Restaurants, Nike, Playtex, Pfizer, P&G, Roche, Schick, Sanofi Aventis and Wal-Mart.