Marenghi Partnership Focuses on Accelerating Sales
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Marenghi Partnership Focuses on Accelerating Sales

Marenghi Public Relations has joined forces with VizQuest Ventures, which helps technology-focused companies achieve profitability through increased revenues and decreased cost of sales.

Paul Holmes

CHELMSFORD, MA, February 21—Marenghi Public Relations has joined forces with VizQuest Ventures, which helps technology-focused companies achieve sustainable profitability through increased revenues and decreased cost of sales. The two companies have created a 90-day turnkey program, called Pipeline Plus, designed to help technology-based companies accelerate sales.
 
Says Catherine Marenghi, president of Marenghi Public Relations, “While marketing should always directly support sales, few technology companies truly align their sales and marketing processes. As a result of this misalignment, the customer value proposition is not communicated to the right audience, and sales opportunities are lost. Marenghi Public Relations has found a like-minded partner in VizQuest to create a new service that is distinct from our traditional public relations offerings and brings our expertise directly and explicitly to a new audience: the sales organization.”
Pipeline Plus begins with a current state analysis; identifies the target market; defines and packages a compelling customer value proposition; develops supporting sales tools; and architects and executes an optimized process to obtain immediate results.
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