NEW YORK—Manning Selvage & Lee is changing its structure in an effort to strengthen its focus on strategic counseling and client service and put more emphasis on its centers of excellence and specialized communications.
In a management reorganization, Michael Marino will be promoted to the new position of chief strategic officer; Jill Farwell, Joe Gleason and Mark Hass have been named presidents, North America; and Juergen Togotzes has been promoted to president, Europe, Middle East and Africa.
Marino was most recently MS&L New York’s managing director and executive vice president of creative and strategic development. In his new role, he will have responsibility for strategic planning, new business efforts and marketing strategies, maintaining and championing MS&L’s brand, and ensuring the agency lives up to its brand promise.
“When we launched the agency’s Change Minds initiative last fall, we recognized there is an extraordinary opportunity to build broader and deeper relationships with clients, employees, stakeholders and our communities,” said agency chairman and chief executive officer Lou Capozzi. “Increasingly, clients are expecting more from their public relations agencies, and strategy is critical to everything we do. With more than 20 years in advertising, public relations and marketing, Mike has the depth and breadth to create strategies that yield measurable results and integrated programs that really do change minds.”
MS&L’s offices in Los Angeles, San Francisco and Atlanta will report to Farwell. Washington, D.C., New York, Boston and Toronto will report to Gleason. Detroit, Chicago and Ann Arbor will report to Hass.
“By putting very senior people into these roles, we will be able to put greater emphasis on expertise building and sharing across all of our regions,” Capozzi says.
Farwell was most recently managing director of the global consumer marketing practice and CEO of MS&L California. Gleason, who joined the agency in 1983, most recently led the company’s global corporate practice. And Hass, who joined MS&L when his firm was acquired and merged into MS&L’s Detroit officeis the agency’s key communications strategist and counselor to executives at General Motors.
The firm made two additional appointments, naming Wendy Lund as general manager of the New York office and Don Hannaford as managing director in Washington, D.C.
Says Capozzi, “While we’ll primarily be managing our firm by region, we will continue to put heavy emphasis on specialized areas and targeted communications. In the end, it’s all about responding to client needs. We are making these adjustments to ensure that our clients get our best thinking wherever they are in the world.”