NEW YORK—Entertainment marketing and cause branding expert Mark Malinowski—a veteran of senior roles at Ketchum and Levi Strauss—has been named senior vice president and director of partner innovation for M Booth, responsible for helping clients with sponsorships, partnerships and content integration.
Malinowski was most recently VP and director of the consumer group at PAN Communications, and before that served as senior VP of brand communications and entertainment marketing at Cone and managing director at Bratskeir & Company. Earlier in his career, he co-founded Ketchum Entertainment Marketing and led entertainment marketing for Levi Strauss & Co.
He has experience with global consumer brands such as Yoplait, Cheerios, Ben & Jerry's, Tiffany & Co., Nature Valley, Green Giant, Absolut, Neiman Marcus, NARS, Purina, Timberland, Estee Lauder, L'Oreal, Callaway Golf, Cadbury Adams, Frito-Lay, Nestle Waters, Chrysler, Weight Watchers, and The Body Shop.
According to Malinowski, "In today's content-driven landscape, strategic partnerships are more important than ever to help brands effectively tell their stories. When I began in entertainment marketing, there were a set number of studio, label and network partners. Now content is being produced by everyone, so the real key to success is navigating through it all and determining which partnerships will truly impact our clients' business."