BOSTON—The MathWorks, the developer of MATLAB and Simulink software for technical computing and model-based design, has selected Text 100 Public Relations to provide counsel in six markets spanning North America and Europe.
Text 100 will help The MathWorks increase global visibility for MATLAB and Simulink, which are used by more than one million engineers and scientists in over 150 countries. The MathWorks products are widely used to accelerate the pace of innovation in industries such as aerospace, automotive, electronics, and education.
“Over the past 20 years, The MathWorks software has become ubiquitous among engineers involved in many of the world’s most innovative development initiatives, as far away as the Mars Exploration Rover Mission and as close to home as the control systems in your own car,” says Dave Smith, public relations director. “We searched for a global PR agency that could deliver our message in markets around the world. We chose Text 100 because of its knowledge in the advanced technology market, relationships with the editorial and analyst communities, proven track record managing and strategic capabilities.”
Text 100 will represent The MathWorks from its wholly-owned offices in the United States, France, Germany (serving both Germany and Switzerland), the United Kingdom and Sweden. The Text 100 Boston office will serve as the worldwide hub for the account, close to The MathWorks worldwide headquarters in Natick, Mass.