CHICAGO—Maril MacDonald has changed the name of her internal communications and strategic consulting firm—formerly Matha MacDonald—to Gagen MacDonald. The change follows the departure last year of partner Bob Matha.
The company also is announcing additional capabilities, offering clients leadership assessment and coaching, organizational design, diversity strategies and information flow management.
MacDonald noted that the name Gagen—her maiden name—personifies a viewpoint, the values and a code of conduct that was represented by a plaque entitled “The Silent Partner” that hung on her father’s office wall for some 40 years.
“Gagen represents the roots of my moral compass,” she says. “There was no word to represent the thought, but there is a name. We all share these views and values at our core within the company. My father was always doing the extra thing to help people every day in life. That kind of spirit embodies what we strive to do with our clients, performance, culture and each other at Gagen MacDonald.”
Gagen MacDonald has worked with a range of corporations including Accenture, American Standard Companies, Baxter International, Inc., Coors Brewing Company, International Truck and Engine Corporation, McDonald’s Corporation, Sears, Roebuck, and Co., United Airlines and Whirlpool.