LOS ANGELES—Matrixx Initiatives, which develops and markets over-the-counter healthcare products that utilize innovative drug delivery systems, has selected GolinHarris as agency of record to lead its public relations initiatives for Zicam, a wholly owned subsidiary. The agency is charged with ongoing strategic counsel, product messaging, traditional media outreach and developing innovative social media programs.
The account will be led out of the Los Angeles office by Negin Kamali, vice president, and Judy Johnson, regional managing director, with new media leadership from Scott Arenson, vice president of social media in the agency’s Dialogue digital group.
“We sought out an agency with a strong track record in consumer health products, traditional media relations and social media,” says Bill Hemelt, Zicam’s acting president. “We’re especially excited about the work GolinHarris is doing for us in new media, including launching Zicam’s first-ever mobile application for Google’s new Android phone and the Apple iPhone, search engine optimization, as well as a number of social media applications.”