NEW YORK—Matter, the sports, entertainment and experiential marketing unit of DJE Holdings, parent company of Edelman, has hired two senior executives.
Erin Weinberg, former managing partner of Taylor Global, will join Matter’s New York office to manage and expand the sports and sponsorship offering, while Liz Coughlin, former head of Yahoo! TV and OMG!, will lead the firm’s Los Angeles-based West Coast operations and help grow the national entertainment offering.
Prior to joining Matter, Weinberg was a managing partner at Taylor Global, where she spent 19 years. During her career, she has created programs for brands such as MasterCard, Kleenex, Staples, Hyatt, Warner Bros. and General Mills. She has extensive experience leveraging corporate sponsorships, most notably Olympic assets.
Coughlin most recently ran business operations for Young Hollywood, and earlier spent a decade at Yahoo!, where she was responsible for overseeing the US-based Yahoo! TV and OMG! Businesses and was also involved in corporate strategy, strategic partnerships and large scale events. Prior to Yahoo!, Coughlin spent six years at Digitas.