NEWBURYPORT, MA—Technology and consumer public relations firm Matter Communications has launched an in-house creative services group, Studio-C. The new group is designed to help brands develop visual content—from video to infographics—to support social and traditional media relations and marketing programs.
“Countless surveys and statistics highlight the fact that engaging audiences today is about more than words: visual content makes brand messages stick better than words alone in both social and traditional media programs,” says Matter CEO Scott Signore. “Social platforms have created a confluence of the ability to serve up, and the demand for, compelling graphics, video and photos.”
Creative services capabilities include video production, social media content, photo shoots, logo design, infographics, presentation design, marketing and sales collateral, invitation/event signage design, and website refresh/touch-ups.