ATLANTA—The Coca-Cola Company has named Tom Mattia director of worldwide public affairs and communications. Mattia will report directly to chairman and chief executive Neville Isdell, who will recommend to the board of directors at its February meeting that Mattia be elected senior vice president of the company. He will also join the company’s executive committee.
Mattia succeeds Clyde Tuggle, who was recently named president for the company’s Russia, Ukraine and Belarus operations. Mattia will be responsible for leading the company’s global public affairs and communications, which include the corporate communications, public policy, employee communications and archives functions. The company’s corporate responsibility function will also report to Mattia, who assumes leadership of the company’s public policy and corporate responsibility council and the bottler public affairs advisory board.
He joins at a time when Coke is dealing with a crisis on college campuses, several of which have refused to sell its products because of concerns over labor rights in Colombia and the murder of a union leader at a Coca-Cola bottling plant 16 years ago. Critics say the death was never properly investigated and believe the company was partly responsible for the cover-up/
Mattia was previously vice president of global communications at EDS, a position he had held since 2000. He helped EDS transition through a shift in executive management and was responsible for a wide range of activities from brand management and media relations to advertising and online marketing and communications.
“Effectively communicating about who we are as a company and what we stand for is essential to our ability to connect with the many audiences who care about The Coca-Cola Company,” says Isdell. “Tom brings a wealth of international public affairs and communications expertise to our organization, and we will benefit greatly from his media, agency and corporate experience. He will be a great addition to our senior leadership team.”
Mattia previously worked at Ford Motor Company, where he held a variety of executive positions over five years. Prior to Ford, he held executive positions with GCI Jennings, Hill and Knowlton and IBM.