SPARKS, MD—In an effort to strengthen global communication efforts, food flavoring giant McCormick & Company has named Lori Robinson vice president of corporate communications, corporate branding and culinary marketing, leading a new global communications function created to align McCormick’s consumer and corporate messages.
Robinson is also responsible for the U.S. consumer products division digital strategy.
Most recently, Robinson was vice president of marketing for McCormick’s USCPD. She joined McCormick in 2001 and held a series of marketing positions with McCormick’s USCPD. Most recently she led the company’s efforts in social media and online advertising, the health and wellness antioxidant campaign as well as launches for Recipe Inspirations and Perfect Pinch.
Former vice president of corporate communications and community relations John McCormick has assumed a new position as vice president government relations and community affairs, serving as the company’s primary community representative and contact to the legislation both in Annapolis and Washington. He has been with the company for more than 41 years primarily serving in sales positions, both domestically and internationally.