McCurry Firm Partners with Online Advocacy Specialist
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McCurry Firm Partners with Online Advocacy Specialist

Grassroots Enterprise, the public affairs firm led by former White House spokesman Mike McCurry, has formed a partnership with RightClick Strategies to promote advanced advocacy campaign strategies to interest groups.

Paul Holmes

WASHINGTON, D.C., June 19—Grassroots Enterprise, the public affairs firm led by former White House spokesman Mike McCurry, has formed a partnership with RightClick Strategies to promote advanced advocacy campaign strategies to interest groups and member organizations.
 
According to McCurry, “RightClick Strategies has shown it is a firm that understands how to build successful advocacy efforts and e-campaigns that win.”
 
RightClick Strategies develops online solutions for associations, interest groups and member-based organizations, and provides e-marketing services, including email acquisition, database management, website re-design and online advertising.
 
Grassroots Enterprise offers a product, Grassroots Multiplier, that enables organizations to grow, manage, and mobilize its networks of key constituencies. The technology-based system targets individuals with highly personalized multimedia communications that help build strong long-lasting relationships. The system enables supporters to take quick action on behalf of the organization via e-mail, fax, web, letter or phone.
 
“This is a great opportunity for us to tap the capabilities of the Grassroots Multiplier product. We now have more than a one-dimensional tool to recommend to clients. With Multiplier we have a comprehensive platform to jumpstart an online outreach program,” said Larry Purpuro, Managing Director of RightClick Strategies.
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