ST. LOUIS—Longtime McDonald's communications executive John Blyth has joined Fleishman-Hillard as a senior vice president and partner. Blyth, who joined McDonald's in 1981, served since 2005 as the company's corporate vice president of corporate communications, leading a global team of 80 communications professionals representing executive communications, internal communications, global Web communications, meetings and events, and creative services.
Blyth also was a member of McDonald's worldwide corporate relations council and global communications council, both of which set policies for the company's corporate responsibility efforts, issues management and brand-building activities worldwide.
In his new position, Blyth will be based in Fleishman-Hillard's Dallas office, where his primary role will be to provide senior client counsel and oversee strategic initiatives for the agency's top clients.
Blyth originally joined McDonald's in his native Australia as advertising manager and went on to assume positions of increasing responsibility for the company's global communications, ultimately taking on leadership of its reputation management and marketing efforts in Asia-Pacific, the Middle East and Africa. He co-chaired McDonald's efforts as a co-sponsor of the 2000 Olympic Games in Australia and led the regional communications for the company's sponsorship of the 2002 FIFA World Cup in Korea and Japan.
Before joining McDonald's, Blyth also spent several years developing a solid foundation in marketing and brand building at Unilever and DDB.