CHICAGO—Veteran McDonald’s corporate communications chief Jack Daly died Saturday morning after a battle with cancer. He was 62.
Daly was named senior vice president of corporate communications in 2002 and has led the company’s global public relations function for almost a decade. He was credited with developing and implementing the communications strategy that helped the company recover from the controversy around the book Fast Food Nation and the movie Super Size Me, and was also involved in the development of McDonald’s first corporate responsibility report and its Ronald McDonald House charity.
“Through the depth of his thinking and strength of his insights, Jack helped guide McDonald’s through some of our greatest successes and most difficult challenges, always with humility, calmness and grace,” said McDonald’s CEO Jim Skinner in a statement.
Early in his career, Daly worked in politics, as press secretary to the governor of Ohio. He also worked as a sports reporter for the Philadelphia Inquirer and held a research fellowship at the University of Pennsylvania’s Annenberg School of Communications.
He founded his own public relations agency, J. Daly & Associates, in 1983, and four years later joined Golin Harris as vice president of the agency’s McDonald’s account. He left in 1991 to become vice president of public affairs for Taco Bell, and joined McDonald’s in 1992.
Daly is survived by his wife, Gail and three sons, Brendan, Patrick and Evan. In lieu of flowers, the family is requesting that donations to the Ronald McDonald House Charities.