OAK BROOK, IL—McDonald's USA has named Edgardo Navarro Linares vice president, multicultural marketing, responsible for McDonald's U.S. strategic and ethnic consumer marketing efforts. Navarro will report to McDonald's U.S. chief marketing officer Neil Golden.
"Multicultural marketing at McDonald's is more than segmented ethnic advertising campaigns; it's a business imperative and an integral element in our business strategy and marketing plans," says Golden. "With Edgardo's leadership, we will continue to align and allocate resources in support of the most significant growth areas of our business and ensure that an ethnic consumer perspective is understood and applied at all points throughout the marketing process."
An 18-year McDonald's veteran, Navarro most recently served as the vice president and general manager of McDonald's Indianapolis region, which encompasses a total of 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and Missouri. Earlier, he was vice president of the company's Houston region and president of McDonald's Central America.