McGough to Lead New RF Insights Unit at Ruder Finn
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McGough to Lead New RF Insights Unit at Ruder Finn

Ruder Finn has hired Marty McGough as senior vice president to head up RF Insights, a new internal research and business intelligence division headquartered in New York.

Paul Holmes

NEW YORK—Ruder Finn has hired Marty McGough as senior vice president to head up RF Insights, a new internal research and business intelligence division headquartered in New York. McGough has over 15 years of market research and polling experience and has worked with dozens of Fortune 500 companies, political candidates, leading associations and not-for-profits and numerous government agencies. His expertise is in the development of messaging for campaigns and research designed to measure return on investment for PR activities. McGough joins Ruder Finn after having spent five years at the helm of Widmeyer Research & Polling in Washington, D.C. Prior to that, he worked at the strategic polling firm Penn Schoen & Berland where he was responsible for conducting award-winning corporate reputation and messaging research projects for some of Ruder Finn’s largest clients, including Novartis, Johnson and Johnson and Affymetrix. Prior to entering the private sector, he taught at both the University of Toronto and University of Buffalo.
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