ANTA CLARA—McGrath/Power Public Relations and Communications has added two new clients to kick-off 2003. The agency will represent Energy Conversion Devices and Panorama Software.
ECD retained McGrath/Power to create a comprehensive communications program and raise awareness of the company’s role in the hydrogen economy, a subject most recently highlighted by President George W. Bush in his State of the Union address. Companies in the sector are now jockeying for position, with Canadian firm Hydrogenics last week announcing a partnership with Ketchum.
McGrath/Power will develop a multi-faceted communications program, including media and investor relations, marketing communications and public affairs, to promote ECD’s portfolio of alternative energy technologies.
“Our selection of McGrath/Power has been immediately validated,” said Jeff Harvey, senior vice president of marketing at ECD. “Within the first two weeks of bringing them on, they provided strategic counsel on how ECD could leverage the public dialogue on the hydrogen economy brought about by the President’s speech, and put together a plan of action that delivered immediate results
“We have a very scientific and technical set of solutions for alternative energy and McGrath/Power’s skill in translating technology-focused stories into easily understood concepts for mass consumption was a key factor in their selection.”
Panorama Software, meanwhile, will leverage McGrath/Power’s experience in bringing international companies into the North American market. Panorama’s business intelligence solutions have a track record in Europe, the Middle East and Africa, and the company has now turned its attention to the U.S.