McGrath Power Adds Three to Management Team
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McGrath Power Adds Three to Management Team

McGrath/Power Public Relations & Communications, which specializes in technology pr, has hired Judie Hayes as executive vp and director of the firm’s recently launched marketing communications practice.

Paul Holmes

SANTA CLARA, nOVEMBER 8—McGrath/Power Public Relations & Communications, which specializes in technology public relations, has hired Judie Hayes as executive vice president and director of the firm’s recently launched marketing communications practice; Michael Krems as vice president of media/analyst relations; and Andrea Graziani as creative director. They join a restructured management team that includes chief executive Jonathan Bloom and Roger Fortier, a five-year veteran of the firm.
 
Prior to joining MP, Hayes served as VP of corporate communications for Critical Path and previously as VP of corporate marketing and communications for Frontier GlobalCenter. She will head a marketing communications group that offers services including high-impact collateral materials, website development, trade show collaboration, direct marketing efforts, electronic marketing, print production and branding/corporate identity development.
 
Krems was most recently a VP with The Benjamin Group/BSMG Worldwide, and previously was senior director of corporate communications for Commtouch Software and held positions at Wilson McHenry and GCI Group. Graziani was director of creative services for Critical Path and creative services manager at Frontier GlobalCenter.
 
“For nearly 20 years, we have been one of Silicon Valley’s foremost public relations agencies and a significant propellant to our success is providing a forum for talented individuals who can continue to take the agency to new heights,” says Bloom. “Judie’s skill set in the telecommunications, data communications and the Internet arenas is unparalleled, and Michael brings a wealth of experience in building and sustaining world class brands.”
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