MOUNT OLIVE, NJ—BASF Corporation has named Donald McGrath as vice president of corporate communications for North America. McGrath will direct the company’s communications activities in North America, including advertising, marketing services, public relations, community relations, media relations and employee communications. He will report to Klaus Peter Loebbe, chairman and CEO.
McGrath succeeds Timothy Andree, who left the company in February to become senior vice president of corporate communications for the National Basketball Association.
“With more than 20 years of experience, Don brings valuable international experience and talent to this position. We believe he has the right leadership and business acumen to manage the important function of communicating with BASF’s internal and external stakeholders,” Loebbe said. “As we continue to grow and serve customers in new ways, communicating our vision and successes is crucial. I look forward to working closely with Don in these efforts.”
Most recently, McGrath was vice president, global communications at Rockwell Automation (formerly Rockwell International), where he managed all of Rockwell’s internal and external communications activities worldwide. He joined Rockwell in January 2000 having previously served as director of corporate communications for Textron. Earlier in his PR career, McGrath served in a number of communications positions in the U.S. Army.