LOS ANGELES—Cohn & Wolfe has appointed Kazumi Mechling as president and market leader for Los Angeles. Mechling joins Cohn & Wolfe from Waggener-Edstrom where she was executive vice president and consumer marketing practice leader. She assumes the role from Patricia Godefroy who was recently named chief branding officer for the agency.
As market leader, Mechling will manage the office’s day-to-day operations, client service and business development activities for the office, which serves major global brands including Walmart, Hilton Hotels, Taco Bell, Pioneer Electronics, Mattel, Ubisoft and Blu-Ray. She will report directly to CEO Donna Imperato.
Mechling has more than 20 years of marketing and public relations agency and in-house experience working with leading global brands such as Disney, IBM, Microsoft, The Gap, Canon, Tag Heuer, Ericsson and T-Mobile. She founded and eventually sold her own PR firm, MediaWorks, based in Tokyo, to Edelman in 1995. She continued to lead Edelman Japan until her return to the U.S. market in 1998.
Prior to leading Waggener-Edstrom’s consumer marketing practice, she ran its West Coast operations and helped the agency expand into Asia as part of its Asia Pacific leadership team. Before joining Waggener-Edstrom, she was senior vice president and general manager for Blanc & Otus Public Relations in Austin. She also served as executive director of business development and marketing for Niehaus Ryan Wong.