NEW YORK—Pyramid Public Relations, a strategic media relations firm founded in October 2005, has changed its name to Catalyst, a move designed to reflect the firm’s digital and emerging media expertise and its growth over the past two years representing consumer brands such as Reebok, Timex, vitaminwater and XM Satellite Radio.
Catalyst is led by managing partner Bret Werner, a former managing partner at Alan Taylor Communications, who has built Catalyst into a 25-person firm with fee income of $3.8 million.
“Our new corporate identity reflects our unique selling proposition in the fast changing world of marketing communications,” says Werner. “Today’s consumer is digesting information in multiple channels, requiring brands to look at the traditional media landscape as well as emerging platforms to engage consumers. Catalyst has built a successful foundation to help leading brands reach the hearts and minds of consumers who are passionate about sports, entertainment and an active lifestyle.”
Catalyst worked closely with SME, a branding and design consultancy, to develop the new brand position and identity. Complementing the new name and logo is the tagline, “Thinkable Results,” conveying the company’s mission of delivering positive business building outcomes to client partners through the power of knowledge and insight.
In addition to its New York headquarters, the firm opened a Charlotte, NC, office earlier this year and also has presence in Los Angeles. The Charlotte office focuses primarily on the motorsports category, while Catalyst Los Angeles handles entertainment-related initiatives.