LONDON—Tech PR firm Red Lorry Yellow Lorry has been tasked with building brand awareness for teleconferencing provider Meeting Zone in the UK.
The agency will aim to demystify online meeting technology in sectors including retail, legal, finance, IT and pharmaceutical. The Lorries will also seek to develop a consistent tone of voice for both internal and customer-facing content.
MeetingZone is one of the world’s largest conferencing, telecoms providers, counting EasyJet, Debenhams and Morrisons as customers. The company's technology includes multi-region analyst calls; online training platforms; and online meetings.
"It was clear from our first meeting that the Lorries could not only help us build the brand through PR but also help deliver content in a tone of voice that reflected our approachable personality,” said MeetingZone CMO Patrick Jocelyn.