DALLAS—Public relations industry veterans Larry Meltzer and Robert Martin—who sold their eponymous Dallas-based public relations firm to Fleishman-Hillard a decade ago—have launched MM2 Public Relations, a new boutique firm specializing in creative communications and marketing solutions. The new agency begins operation with a staff of seven and a client roster that includes companies and brands in the consumer, healthcare, technology, energy and manufacturing sectors.
MM2 Public Relations offers a comprehensive range of communications services, from national media relations campaigns and buzz marketing programs to specialized financial communications and brand-building initiatives. In addition, the agency has relationships with a variety of other national, regional and local advertising and marketing firms in order to provide clients with fully integrated communications solutions.
“The time is right for independent firms that provide big-agency experience with a more personalized and cost-effective approach,” says Meltzer, agency principal and creative director. “We feel very strongly that our core offering—based on crafting creative campaigns that deliver brand messages and reinforce identity—will resonate with marketers and corporate communications professionals looking for measurable results.”
After the acquisition of their first firm, Meltzer and Martin were founding partners of Omnicom’s BlueCurrent Public Relations and senior partners with Fleishman-Hillard. Annette Rogers, who has worked with the team for more than 10 years, will serve as client service director of the new agency.