MONTVALE, NJ--Mercedes-Benz USA has named Geno Effler to public relations manager, west, and Jim Resnick to public relations manager, east. Both positions report to Scott Keogh, general manager of corporate communications, and are intended to enhance the effectiveness of MBUSA's communication with the media on a regional level and re-focus the company's initiatives on regional consumer events, advertising, and marketing.
Effler will support corporate communications initiatives and media relations for the western regional. He brings 23 years of public relations experience to MBUSA, the past nine of which as director of public relations for Kia Motors America. He also has experience working on automotive accounts at Hill & Knowlton.
Resnick will be based at the company's Montvale headquarters and will support corporate communications initiatives and media relations for the eastern U.S. regional offices. He has been a product and technology public relations specialist for Mercedes-Benz USA since joining the company in 1999.