NEW YORK—Patrice Tanaka & Company has added Mercedes-Benz USA to its client roster and will handle a major cause-related marketing program for the automaker..
Through Drive Your Future: The Mercedes-Benz USA Scholarship Program, MBUSA supports a select group of organizations focused on educating and empowering youth, particularly the underserved. The company makes available $1 million in scholarship funding to high school students across the country who are the first in their families to attend college.
MBUSA also supports the communities in which its employees live and work via a variety of charities, corporate sponsorships, diversity relations programs, community events and women’s initiatives.
“PT&Co. brings a wealth of talent and experience to our philanthropic programs and we are delighted to have them support our company’s growth in this area,” says Geoff Day, director of communications, Mercedes-Benz USA. “With its breakthrough creativity and cause-related marketing experience, PT&Co. is an ideal partner to help us drive the future success of today’s youth.”
PT&Co. has worked on many of the PR industry’s most well-known cause-related campaigns including Liz Claiborne’s award-winning domestic violence awareness and education campaign; Target Stores’ Start Something character building scholarship program developed with the Tiger Woods Foundation; Canon U.S.A.’s corporate social responsibility programs: and Avon’s Breast Cancer Awareness Crusade.