BALTIMORE—Meritain Health, a leading independent provider of self-funded health and wellness plans, has selected MGH as its public relations agency of record. Charged with enhancing Meritain Health’s corporate image, MGH will develop and implement multiple media and community relations campaigns to position Meritain Health as an industry leader in health and wellness benefits.
The firm will target nationwide business and trade media to publicize Meritain Health’s new programs, contracts and stances on health-related issues. It will also conduct strategic outreach to Meritain’s key audiences, including human resources professionals, brokers and employers in select vertical markets.
“We were drawn to MGH because of the company’s smart and creative approach to each of its clients. Moreover, MGH truly understands what we are trying to say and who we are trying to reach,” says Scott Reed, vice president of marketing at Meritain Health.