HIGH POINT, NC—Liverpool, one of Mexico’s leading department store chains, has hired Trone Public Relations’ multi-cultural marketing division, La Conexión de Trone, to launch a new service enabling Mexicans in the United States to purchase merchandise for their families and friends in Mexico. Trone is handling media relations, events and community relations.
Liverpool is also working with La Gente de RLR, the Hispanic marketing division of RLR Advertising & Marketing in Los Angeles, which will handle strategic planning, creative development, media buying, direct marketing and inter-agency coordination; and Captura Group, a Hispanic interactive services firm in San Diego specializing in Hispanic online solutions, is handling interactive strategy, website design, development and online marketing.
The 159-year-old department store chain is launching the new service, Liverpool Entrega Directa (direct delivery), in Los Angeles. It plans to launch in other U.S. cities with strong Mexican populations once it becomes established.