LONDON—Virtual Earth, the mapping and location-based services platform from Microsoft, has appointed Weber Shandwick Technology as its EMEA hub agency. The addition of Virtual Earth to Weber Shandwick’s client roster, which includes the Microsoft Corporate EMEA account, cements its position as Microsoft’s agency of record in EMEA.
Weber Shandwick is tasked with raising the profile of Virtual Earth among business-to-business audiences, targeting a range of media including technology, supply chain, public sector and retail channel publications. The campaign will be fully “inline,” combining traditional PR with wide-ranging digital communications.
“We were looking for a creative, strategic and digitally savvy agency to help drive b2b awareness of Virtual Earth”, says Carla Lyons-Davis, marketing and events executive for Virtual Earth. “Weber Shandwick offered the right blend of b2b media insight, digital experience and pan-EMEA reach to support us as we continue to drive adoption of our product.”
The account will be led by Weber Shandwick’s technology practice in London with support from Weber Shandwick’s Munich office.
LONDON—Weber Shandwick has also been appointed as communications agency for the World Heart Federation after a three-way competitive pitch. The Federation, based in Geneva, works to achieve longer and better lives through prevention of heart disease and stroke, with a focus on low- and middle-income countries, and has nearly 200 members across the globe. Says Jeya Wilson, chief executive of the World Heart Federation, commented: “Weber Shandwick impressed the selection committee with its emphasis on putting science at the heart of everything they do. They also take their commitment to corporate social responsibility very seriously.”