NEW YORK—Middleberg Communications has added four new consumer clients to its consumer division roster, including Fantourage, Paul Sorvino Pasta Sauce, Kent International and Bill and Giuliana Rancic.
As agency of record of Fantorage, Middleberg will prepare the celebrity website’s official media launch. Fantourage empowers its visitors to "fan" their favorite celebrity, rock band, movie or television show and rewards frequent users with top-notch prizes, such as film props and original signed scripts.
Fasolino's Foods, one of the world's largest food and beverage companies, has tapped Middleberg to promote its Paul Sorvino line of pasta sauces. Middleberg will additionally promote stage and screen star Sorvino (Goodfellas, Law & Order, That Championship Season) on broadcast and in print.
Kent International, one of the nation’s largest independent manufacturers of bicycles and related accessories, has chosen Middleberg to promote two of its newest product lines: branded and licensed products from WeeRide and Razor.
Entrepreneur and Donald Trump's original "Apprentice,” Bill Rancic, and his wife, E! News anchor and editorial director Giuliana Rancic, have hired Middleberg to handle all aspects of their brand. Projects include promotion for their Style Network reality show, Giuliana and Bill, as well as for their upcoming book from Ballantine, I Do . . Now What?: Stories and Advice from America's Favorite Couple, due out this fall.