NEW YORK—Middleberg Communications has formed a strategic partnership with Marty Appel, a 40-year veteran of sports public relations and the founder and CEO of Marty Appel Public Relations. Appel will play a key role in launching the Middleberg Communications sports business group, as well as assisting Middleberg in building its client base in the New York City public affairs sector.
Beginning his career as Mickey Mantle's fan mail clerk in 1968, Appel climbed the Yankee's PR ranks to become, at 24, the youngest PR director in Major League history. While with the Yankees, he handled the remodeling of the original stadium, became the first area publicist to recognize the importance of suburban journalists in the Yankee Stadium press box and helped introduce George Steinbrenner into the New York media world.
During the formative years of the Atlanta Committee for the Olympic Games, Appel was vice president, public relations, and took an active role in issues involving community support, special interest groups, construction, housing and transportation, government relations and the Cultural Olympics.
In 1998, he formed Marty Appel Public Relations whose clients have included the Baseball Hall of Fame, New York Health and Hospitals Corporation, the family of Mickey Mantle, ALS Association of New York and the New York Academy of Medicine.