SEOUL—Singapore agency Mileage Communications has launched in Korea via a joint venture with local PR veteran John Kim.
The move brings Mileage's regional network to 15 offices across nine countries, including China, India, Indonesia, Malaysia, Myanmar, Thailand and Vietnam.
Kim, who becomes MD of Mileage's Korean presence, was previously CEO of local firm Grape PR and has also worked for LG, GM Korea and Glaxosmithkline.
"This is an opportune time when the center of the world economy is shifting to Asia," said Kim. "Mileage Korea will play an important role in contributing to the Asian economy by strengthening the mutually-beneficial relations between Korea and the other countries in Asia."