Mississippi Health Department Selects Widmeyer's Crisis Unit
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Mississippi Health Department Selects Widmeyer's Crisis Unit

The Mississippi Department of Health has again tapped the Consortium for Risk and Crisis Communication (comprised of Widmeyer Communications and the Center for Risk Communication) to plan and implement a response strategy for a pandemic flu outbreak.

Paul Holmes

WASHINGTON, D.C.—The Mississippi Department of Health has again tapped the Consortium for Risk and Crisis Communication (comprised of Widmeyer Communications and the Center for Risk Communication) to plan and implement a response strategy and public information campaign for a potential pandemic influenza outbreak.

The public awareness campaign will include newspaper inserts, radio and television spots, brochures, fact sheets and frequently asked questions flyers in English, Spanish, and Vietnamese. In addition, the Consortium will work with MDH to develop a multi-agency communications strategy with message maps, facilitate regional workshops with public information officers, and organize a press conference to kick off the campaign.

The Consortium recently played a role in helping MDH create and launch its Healthy-Secure-Mississippi, providing information on emergency preparedness and/or public health threats.

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