LOS ANGELES—Mobility Electronics, a leading provider of innovative solutions for the mobile electronics industry, has selected The Rogers Group as its public relations agency of record. The agency has been tasked with implementing consumer and trade public relations programs for iGo’s current product offerings as well as its new innovative solutions through an aggressive traditional and online media relations campaign.
The Rogers Group will highlight iGo’s products by tapping into consumers’ emotional hot buttons with targeted on and offline media relations campaigns. iGo adapters enable users to power and charge hundreds of brands and thousands of models of mobile devices. iGo’s full line of branded universal power adapters for portable computers and mobile electronic devices.
“The Rogers Group is a natural choice for iGo because of its strategic vision and significant success in a wide range of traditional and new media markets,” says Mike Heil, president and chief executive officer of Mobility Electronics. “The Rogers Group’s experience and understanding of the consumer market will help us to deliver the message that iGo products help today’s electronic device users handle all of their power needs with ease and mobility.”